Business Cases - Overview
corporate information management - cim
Business Cases
 

Infiniti Europe

»Europe is the most demanding automobile market in the world. The aim is to keep our customers satisfied at all times. In this respect arvato services has shown itself more than worthy of the recommendation by NISSAN and has proved to be a creative, resilient and reliable partner.«

Martin Jobin - Interactive Marketing Manager - Infiniti Europe

Starting situation

The basis of any market launch is effective marketing logistics. The challenge for Infiniti Europe as a completely new brand on the European market was not only to build up a new distributor network but also to establish a new below-the-line infrastructure at the same time. Suitable B2C and B2B solutions had to be implemented in just a few weeks, in order to ensure that the new marketing materials created for the launch could be distributed to the respective recipients across Europe on time, according to specific target groups and in a customized way.

b2b & b2c marketing logistic - point of sale logistic - order to cash - end to end solution

Services

  • B2B marketing logistics
    • Supplying distributors with marketing and POS materials
    • Webshop for ordering the materials
    • Billing and processing payments (order-to-cash)
  • B2C marketing logistics/end-to-end solution
    • Responding to end customer queries across Europe

Solution

arvato services kept to the tight schedule. With its unique and wide range of services, arvato services was able to help Infiniti Europe achieve a successful European launch in B2C and B2B marketing logistics.

Rapid deliveries of requested information continue to strengthen customer loyalty in a sustained way. As an additional service, the shipments now include personalised cover letters in which the text varies depending on the availability of the goods in question. An online ordering process has been implemented for B2B marketing logistics which enables authorised distributors to order marketing materials directly via the webshop.

In addition to the B2B webshop, the Infiniti Europe CRM System now has an interface to the SAP solutions used by arvato services. As a result, orders are now received and processed automatically and smoothly, thus ensuring rapid delivery to distributors and potential customers throughout Europe. Daily inventory reports also give Infiniti Europe comprehensive information about inventory levels at all times so that the company can act swiftly in the event of any material shortages and can virtually eliminate any supply bottlenecks.

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