Nissan Europe chooses arvato services as CRM fulfilment service provider for Europe

Nissan Europe has chosen arvato services as its strategic partner for customised catalogue dispatch.

Using standardized solutions, arvato services is helping Nissan Europe to make the business purchasing process within CRM more efficient, whilst still being able to target individual customers. arvato services in Versmold sends out brochures including a customized covering letter to European customers who had ordered the brochures on the Nissan Europe websites for the respective countries. Based on the orders received from the Nissan end customers, arvato services picks some 10,000 catalogue shipments for 17 European countries each week.

In order to do this, Nissan Europe generates order files from the CRM system which arvato services then processes for the printing and picking of the customer orders. These order files are processed in a way that is optimised in terms of costs and performance. In order to target customers in the most effective way, the content of the covering letter is individually tailored to the customer’s order. The covering letter also takes into account country-specific aspects. “If we can help Nissan Europe to service an end customer order more quickly and in a more individual, customised way, there is more chance that the customer will continue to the next stage of the business purchasing process. Ultimately, this process is one of the key factors governing the increase of the Conversion Rate. We are pleased that our methods and processes are helping Nissan Europe to generate added value in the overall process”, said Boris Scholz, head of the Information & Marketing Logistics division at arvato services.

Targeted follow-up activities are essential for a successful sales process. In order to be able to carry out these activities as soon as possible, arvato services provides Nissan Europe with daily reports on the information and marketing material that has been sent out.

“In arvato services we have found a reliable service provider who is helping us standardise our processes across Europe, whilst still being able to target individual customers. At the same time, we have been able to improve our overall performance. We were also pleasantly surprised that arvato services was able to deliver ahead of the project deadline so that we were able to start 14 days earlier than planned”, said Marco Sentinelli, CRM Section Manager at Nissan Europe. 

About Nissan Europe

…

About arvato services

The Information & Marketing Logistics division of arvato services, a subsidiary of the international media and communication service provider arvato AG, is the leading solution specialist in the area of non-digital and digital information, marketing and merchandising logistics. arvato services operates internationally, offering services in the areas of publishing, content management solutions, CRM operations, marketing & sales support and supply chain management. In order to be able to implement effective solutions, the company operates from a large number of EN ISO 9001:2000- certified locations in the most important economic regions in the world.