As a full-service provider, arvato services offers its customers professional support in the area of customer relationship management. Within the context of your specific requirements, we handle the implementation of the logistical processes as well as the all-encompassing IT processes, which ensures extremely reliable and high-quality processing of the entire CRM value chain.
If you wish, we can also take over responsibility for the entire area of CRM fulfilment, thus making a decisive contribution to achieving the goals of your CRM measures in the pre-sales or after-sales area, so that you can concentrate fully on your core business.
We have already successfully implemented appropriate CRM processes for a number of customers in different sectors, and have adapted the processes to individual customer needs. From the respective CRM database, we provide order files to our customers on a daily basis (or weekly or as needed). This information is transferred to our SAP system and prepared for further use based on rules and wishes defined by our customers. As our customer, you profit on the one hand from our standardized SAP processes, which guarantee smooth processes. On the other hand, we can individualise the processes to ensure that you do not have to do without any individual or country-specific features. You can find additional information on the individual and country-specific design options here.
After the CRM materials have been processed and distributed, we at arvato services generate a feedback file to the customer’s CRM database, which shows precisely whether and how each individual customer was served. Each customer receives a clear sales status report, enabling the customer to carry out professional lead management and efficiently design further follow-up measures.

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The foundation of effective collaboration is mutual understanding. Only someone who knows your company and its needs can create added value in line with specific goals. For this reason, our customers are served by one central contact person in our company – no matter what the subject is.
Cut costs. Raise turnover. Despite increasing complexity and strapped resources. Two goals that aren’t necessarily a contradiction. Dovetailing services with all stages of the marketing supply chain helps processes run more efficiently. So you access huge pools of untapped potential – boosting profitability without long-term investment in resources.
Procurement and logistics for marketing materials
Gütersloh, 13 April 2011 – Gütersloh-based service provider arvato will manage for Sanofi-Aventis Deutschland GmbH all procurement and logistics for marketing materials from now on, thereby intensifying its cooperation with the healthcare company.