The arvato distribution online system (ADOS) is a B2B e-commerce platform with a demand determination function that can be used for targeted control of campaigns, such as product launches, etc. As such, ADOS ensures much greater transparency regarding which users (e.g. dealers) are participating in campaigns and what they need. This effect is essentially achieved through online ordering processes, through the resulting advantages of documented ordering history, and through higher-level reports. ADOS can also be used to map the digital distribution and digital logistics of PDFs and the configuration of mailings.
ADOS includes an intuitive, innovative user interface, which supports all phases of planning, from demand planning, to volume consolidation, to shipping. The underlying e-commerce framework has also been expanded to include a campaign management component and timeframe management for participation in campaigns. The front end is accessed via browser; the back end is based on the proven arvato services SAP systems and processes.
The combination of e-commerce and campaign management solution facilitates distinctly greater planning reliability in the production of the needed materials. For instance, you can record in advance exactly how much needs to be produced and thus avoid returns and unnecessary storage costs. At the same time, you can use ADOS to inform users specifically of new campaigns and also get long-term support for the success of your marketing activities.

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Procurement and logistics for marketing materials
Gütersloh, 13 April 2011 – Gütersloh-based service provider arvato will manage for Sanofi-Aventis Deutschland GmbH all procurement and logistics for marketing materials from now on, thereby intensifying its cooperation with the healthcare company.